Media Intelligence Explained

Episode Archive

Episode Archive

14 episodes of Media Intelligence Explained since the first episode, which aired on March 23rd, 2022.

  • Episode 14: From Challenge to Opportunity: Creating value in the digital era

    December 11th, 2023  |  23 mins 20 secs
    digital era, fibep, information literacy, media measurement, media monitoring, our digital challenge

    In this episode of "FIBEP Media Intelligence Explained," hosts Vlado Petkov, CEO at Identrics, and Alicja Bors, Product Tech Lead at Ruepoint, engage in a compelling interview with their guest, María Laura García. García, a prominent figure with a rich background in media and information, shares her inspiring journey, challenges faced, her time as FIBEP president (2018-2021), and insights from her book, OUR DIGITAL CHALLENGE. INFORMING. THINKING. AND FREELY DECIDING IN THE CYBER ERA.

  • Episode 13: Growth models as we adapt and innovate with AI

    November 27th, 2023  |  50 mins 30 secs

    The FIBEP Media Intelligence Explained podcast, hosted by Alicja Boors and Vlado Petkov, explores diverse facets of the media intelligence industry, specifically examining the influence of advanced technologies such as large language models. Aseem Sood, the Chief Executive Officer of Impact Research and Measurement, contributes valuable insights as a guest. Alicja, a product lead at Ruepoint with a humanities background, and Vlado, the CEO of Identics.

  • Episode 12: Uncovering the Highlights of the FIBEP World Media Intelligence Congress 2023

    September 18th, 2023  |  44 mins 29 secs

    In this episode of the FIBEP Media Intelligence Explained podcast, hosts Vlado Petkov (CEO at Identrics) and Alicjia Bors (Product Tech Lead at Ruepoint) are joined by Todd Murphy (President at Truescope NA). The main topic of discussion is the highly anticipated upcoming World Media Intelligence Congress, taking place in the vibrant city of Singapore.

    The agenda for the congress covers a wide range of topics related to future-proofing media intelligence. It includes insightful presentations, panel discussions, round table talks, and best practices sessions.

    At WMIC, something exceptional will happen - a unique in-front-of-a-live-audience recording with Vlado and Alicja interviewing Aseem Sood (Impact Research & Measurement), one of the esteemed gentlemen from FIBEP.

    Moreover, the hosts discuss the various activities planned by FIBEP to enrich the congress experience, not only focusing on learning and professional development but also ensuring attendees have a memorable time in Singapore. There will be organized sightseeing trips, group restaurant visits, evening events such as cocktail parties and a gala dinner, providing ample opportunities for networking and fostering relationships within the media intelligence community.

    The episode also highlights the sponsors of the event. The headline sponsor is Ninestars, the host sponsor is Media Track, the gala dinner sponsor is Dataxet, and the networking cocktails sponsor is Medianet. Additionally, the congress sponsors include Opoint, Data Scouting, Media HQ, Zissor, Global News, Truescope, Concept BIU, Argus Data Insights, and Tagfact. The industry partners for the event are AMEC ICCO.

    As we say at the end of the podcast: There is no better place for a media intelligence expert to be than at this year’s FIBEP WMIC, so don’t miss it!

  • Episode 11: Value over vanity

    July 5th, 2023  |  57 mins 17 secs
    ai, artificial intelligence, innovation, media analytics, media measurement, media monitoring, technology

    In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations.

  • Episode 10: New tech & AI Innovations

    May 29th, 2023  |  46 mins 17 secs
    ai, artificial intelligence, innovation, media analytics, media measurement, media monitoring, technology

    Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required!

    In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.

    The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics.
    New season of FIBEP podcast is transcribed by Speechmatics |

  • Episode 9: ChatGPT: applications in the media intelligence industry

    March 12th, 2023  |  55 mins 53 secs
    ai, artificial intelligence, chatgpt, media intelligence, media monitoring

    This episode features a conversation with Maya Koleva, Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry.

  • Episode 8: How to deal with copyrights

    December 21st, 2022  |  1 hr 1 min

    Christophe Dickès - Global Media & Copyright Director at Onclusive talks about copyright in the media intelligence industry.

  • Episode 7: AI and Regulation

    November 28th, 2022  |  47 mins 16 secs

    The second part of our discussion with Rania Wazir about Ethical AI focusing on AI and regulation.

  • Episode 6: Ethical AI

    October 21st, 2022  |  1 hr 6 mins

    Alicja Bors and Vlado Petkov discuss with Rania Wazir about Ethical AI. And they had a lot to talk about. That is why we had to split the interview into two parts. The first part has to do with the ethical aspect of AI, while the second part will be about AI and regulation.

  • Episode 5: What to expect at the 2022 WMIC in Dublin

    September 12th, 2022  |  28 mins 44 secs
    business intelligence, fibep, media, media intelligence, media intelligence business ecosystem, media intelligence explained, mibe

    The FIBEP World Media Intelligence Congress has become one of the largest events for communications, public relations, technology, social media monitoring and marketing professionals alike. What to expect in this year's edition?

  • Episode 4: Media Analysis: How to do it right.

    July 27th, 2022  |  1 hr 4 mins

    The discussion with Mazen Nahawi about the value of media intelligence and media analysis.

  • Episode 3: Media Intelligence Business Ecosystem

    June 17th, 2022  |  42 mins 45 secs
    business intelligence, fibep, media, media intelligence, media intelligence business ecosystem, media intelligence explained, mibe

    In the 3rd FIBEP Media Intelligence Explained episode hosts Vladimir Petkov (identrics) and Alicja Bors (Softlytic) are talking with Romina Gersuni (pressrelations and FIBEP VP) about the Media Intelligence Business Ecosystem. Romina guides us through the idea behind MIBE and explains that it is a map tool helping the different actors of the Media Ecosystem find their place, be able to identify key players, and prepare for strategic partnerships.

  • Episode 2: What is media intelligence? And why does it matter?

    May 5th, 2022  |  1 hr 23 mins
    digital services act, media intelligence, media monitoring, twitter

    In our first episode, we talk about, among others, Elon Musk buying Twitter and the Digital Services Act. Our guest is Florian Laszlo the CEO of Observer with whom we talk about what media monitoring is and how to run a Media Monitoring Organisation.

  • Episode 1: Pilot Episode with Magdalena Horánska and Sophia Karakeva

    March 23rd, 2022  |  45 mins

    Your hosts Alicja Bors and Vladimir Petkov will introduce you to the podcast topics.