Media Intelligence Explained

Episode 25: Stop Reinventing the Wheel: Lessons from FIBEP Tech Day 2026

September 21st, 2026  |  21 mins 35 secs

AI, fibep, media intelligence, technology

In a global yet highly specialised industry, many technology teams are working on the same problems, often without knowing how their peers are solving them.

In this episode of "Media Intelligence Explained," Anna O’Connor and Omar Signori welcome Carlos Diaz, FIBEP Vice President responsible for Technology and CEO of GlobalNews Group, for a look back at FIBEP Tech Day 2026 in the Canary Islands. Carlos explains how the event is becoming more technical, practical, and community-driven, and why connecting developers and IT professionals across FIBEP could help the industry innovate faster without repeatedly reinventing the wheel. From real-world AI adoption and digital twins for public opinion to the future of communication measurement, the conversation reveals where media intelligence technology may be heading next. It also offers a first glimpse of FIBEP Tech and Innovation Day 2027 in Prague, plus three+ practical reasons to attend.

Episode 18: If You Are Not Using AI, Are You Even in the Game?

February 17th, 2025  |  44 mins 59 secs

AI, media intelligence, media monitoring, technology

In this episode of the FIBEP Podcast, special guest Eduardo Ordax, Generative AI Lead at Amazon Web Services, takes a deep dive into the future of Generative and Agentic AI, building on the insights he shared at the FIBEP World Media Intelligence Congress. Hosted by Anna O’Connor and Omar Signori, the discussion explores the rapid evolution of AI, its impact on business automation, job transformations, and the key players shaping the industry. Eduardo shares his perspective on regulatory challenges, the competitive race between the US, Europe, and China, and the growing role of AI in media intelligence. He also offers valuable advice on how media intelligence organizations can strategically adapt to the AI-driven landscape. If you want to stay ahead of the AI revolution and understand how it is reshaping industries, this episode is a must-listen!

Episode 11: Value over vanity

July 5th, 2023  |  57 mins 17 secs

AI, artificial intelligence, innovation, media analytics, media measurement, media monitoring, technology

In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations.

Episode 10: New tech & AI Innovations

May 29th, 2023  |  46 mins 17 secs

AI, artificial intelligence, innovation, media analytics, media measurement, media monitoring, technology

Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required!

In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.

The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics.
New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com