Media Intelligence Explained - Episodes Tagged with “Technology”

Episode 18: If You Are Not Using AI, Are You Even in the Game?

FIBEP — Mon, 17 Feb 2025 10:00:00 +0100

In this episode of the FIBEP Podcast, special guest Eduardo Ordax, Generative AI Lead at Amazon Web Services, takes a deep dive into the future of Generative and Agentic AI, building on the insights he shared at the FIBEP World Media Intelligence Congress. Hosted by Anna O’Connor from NEWTON Media and Omar Signori from Infojuice, the discussion explores the rapid evolution of AI, its impact on business automation, job transformations, and the key players shaping the industry. Eduardo shares his perspective on regulatory challenges, the competitive race between the US, Europe, and China, and the growing role of AI in media intelligence. He also offers valuable advice on how media intelligence organizations can strategically adapt to the AI-driven landscape. If you want to stay ahead of the AI revolution and understand how it is reshaping industries, this episode is a must-listen!

Episode 11: Value over vanity

FIBEP — Wed, 05 Jul 2023 08:30:00 +0200

In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations.

Raina shares her insights on the challenges faced by the communications profession, the role of industry bodies like FIBEP and AMEC, and the need for a shift from media-centric to audience-centric communication strategies. The conversation also touches on the importance of reliable data, the increasing significance of earned media, and the ethical implications of generative AI for communication and measurement.

Key moments from the episode include:

The struggle to prove the value of communications professionals
The responsibility of industry partners to bring change
The increasing importance of earned media in protecting and growing brands
The potential of AI in communication and measurement, and the associated ethical challenges

Listen to this insightful conversation to learn more about the future of media intelligence and how communication professionals can adapt to an ever-changing landscape.

New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com

Episode 10: New tech & AI Innovations

FIBEP — Mon, 29 May 2023 09:00:00 +0200

Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required!

In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.

The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics.
New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com