How to deal with copyrights

In the 8th FIBEP Media Intelligence Explained episode hosts talk with Christophe Dickès, Global Media & Copyright Director, Onclusive about copyright in the media intelligence industry. Christophe explains why copyright is an important issue for media monitoring companies and stresses the importance for clients as well. He emphasizes on the role that media monitoring companies play when it comes to providing valuable insights to clients (organizations, institutions etc) and stresses the role that FIBEP plays by creating a fair market. Christophe describes three different types of countries regarding copyright in the media intelligence industry and shares his personal, ideal model. Furthermore, Christophe emphasizes on the importance of properly educating clients when it comes to copyright fees and explains what fair remuneration means. Last but not least, Christophe talks about the future of copyright.