Media Intelligence Explained

The voice of the media intelligence, done by industry professionals.

About the show

The FIBEP podcast strives to be the voice of FIBEP and the media intelligence industry by providing regular updates on FIBEP initiatives (events, workshops, etc. ), commentary on the latest new media and digital news, and in-depth interviews and analysis with domain-specific experts.

FIBEP is "Federation Internationale des Bureaux d'Extraits de Presse" or the International Federation of the Press Clipping Services and is a professional media monitoring organization.

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  • Episode 10: New tech & AI Innovations

    May 29th, 2023  |  46 mins 17 secs
    ai, artificial intelligence, innovation, media analytics, media measurement, media monitoring, technology

    Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required!

    In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.

    The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics.
    New season of FIBEP podcast is transcribed by Speechmatics |

  • Episode 9: ChatGPT: applications in the media intelligence industry

    March 13th, 2023  |  55 mins 53 secs
    ai, artificial intelligence, chatgpt, media intelligence, media monitoring

    This episode features a conversation with Maya Koleva, Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry.

  • Episode 8: How to deal with copyrights

    December 21st, 2022  |  1 hr 1 min

    Christophe Dickès - Global Media & Copyright Director at Onclusive talks about copyright in the media intelligence industry.

  • Episode 7: AI and Regulation

    November 28th, 2022  |  47 mins 16 secs

    The second part of our discussion with Rania Wazir about Ethical AI focusing on AI and regulation.

  • Episode 6: Ethical AI

    October 21st, 2022  |  1 hr 6 mins

    Alicja Bors and Vlado Petkov discuss with Rania Wazir about Ethical AI. And they had a lot to talk about. That is why we had to split the interview into two parts. The first part has to do with the ethical aspect of AI, while the second part will be about AI and regulation.

  • Episode 5: What to expect at the 2022 WMIC in Dublin

    September 12th, 2022  |  28 mins 44 secs
    business intelligence, fibep, media, media intelligence, media intelligence business ecosystem, media intelligence explained, mibe

    The FIBEP World Media Intelligence Congress has become one of the largest events for communications, public relations, technology, social media monitoring and marketing professionals alike. What to expect in this year's edition?

  • Episode 4: Media Analysis: How to do it right.

    July 27th, 2022  |  1 hr 4 mins

    The discussion with Mazen Nahawi about the value of media intelligence and media analysis.

  • Episode 3: Media Intelligence Business Ecosystem

    June 17th, 2022  |  42 mins 45 secs
    business intelligence, fibep, media, media intelligence, media intelligence business ecosystem, media intelligence explained, mibe

    In the 3rd FIBEP Media Intelligence Explained episode hosts Vladimir Petkov (identrics) and Alicja Bors (Softlytic) are talking with Romina Gersuni (pressrelations and FIBEP VP) about the Media Intelligence Business Ecosystem. Romina guides us through the idea behind MIBE and explains that it is a map tool helping the different actors of the Media Ecosystem find their place, be able to identify key players, and prepare for strategic partnerships.

  • Episode 2: What is media intelligence? And why does it matter?

    May 5th, 2022  |  1 hr 23 mins
    digital services act, media intelligence, media monitoring, twitter

    In our first episode, we talk about, among others, Elon Musk buying Twitter and the Digital Services Act. Our guest is Florian Laszlo the CEO of Observer with whom we talk about what media monitoring is and how to run a Media Monitoring Organisation.

  • Episode 1: Pilot Episode with Magdalena Horánska and Sophia Karakeva

    March 23rd, 2022  |  45 mins

    Your hosts Alicja Bors and Vladimir Petkov will introduce you to the podcast topics.