Media Intelligence Explained

Episode 14: From Challenge to Opportunity: Creating value in the digital era

December 11th, 2023  |  23 mins 20 secs

digital era, fibep, information literacy, media measurement, media monitoring, our digital challenge

In this episode of "FIBEP Media Intelligence Explained," hosts Vlado Petkov, CEO at Identrics, and Alicja Bors, Product Tech Lead at Ruepoint, engage in a compelling interview with their guest, María Laura García. García, a prominent figure with a rich background in media and information, shares her inspiring journey, challenges faced, her time as FIBEP president (2018-2021), and insights from her book, OUR DIGITAL CHALLENGE. INFORMING. THINKING. AND FREELY DECIDING IN THE CYBER ERA.

Episode 13: Growth models as we adapt and innovate with AI

November 27th, 2023  |  50 mins 30 secs

The FIBEP Media Intelligence Explained podcast, hosted by Alicja Boors and Vlado Petkov, explores diverse facets of the media intelligence industry, specifically examining the influence of advanced technologies such as large language models. Aseem Sood, the Chief Executive Officer of Impact Research and Measurement, contributes valuable insights as a guest. Alicja, a product lead at Ruepoint with a humanities background, and Vlado, the CEO of Identics.

Episode 12: Uncovering the Highlights of the FIBEP World Media Intelligence Congress 2023

September 18th, 2023  |  44 mins 29 secs

In this episode of the FIBEP Media Intelligence Explained podcast, hosts Vlado Petkov (CEO at Identrics) and Alicjia Bors (Product Tech Lead at Ruepoint) are joined by Todd Murphy (President at Truescope NA). The main topic of discussion is the highly anticipated upcoming World Media Intelligence Congress, taking place in the vibrant city of Singapore.

The agenda for the congress covers a wide range of topics related to future-proofing media intelligence. It includes insightful presentations, panel discussions, round table talks, and best practices sessions.

At WMIC, something exceptional will happen - a unique in-front-of-a-live-audience recording with Vlado and Alicja interviewing Aseem Sood (Impact Research & Measurement), one of the esteemed gentlemen from FIBEP.

Moreover, the hosts discuss the various activities planned by FIBEP to enrich the congress experience, not only focusing on learning and professional development but also ensuring attendees have a memorable time in Singapore. There will be organized sightseeing trips, group restaurant visits, evening events such as cocktail parties and a gala dinner, providing ample opportunities for networking and fostering relationships within the media intelligence community.

The episode also highlights the sponsors of the event. The headline sponsor is Ninestars, the host sponsor is Media Track, the gala dinner sponsor is Dataxet, and the networking cocktails sponsor is Medianet. Additionally, the congress sponsors include Opoint, Data Scouting, Media HQ, Zissor, Global News, Truescope, Concept BIU, Argus Data Insights, and Tagfact. The industry partners for the event are AMEC ICCO.

As we say at the end of the podcast: There is no better place for a media intelligence expert to be than at this year’s FIBEP WMIC, so don’t miss it!

Episode 11: Value over vanity

July 5th, 2023  |  57 mins 17 secs

ai, artificial intelligence, innovation, media analytics, media measurement, media monitoring, technology

In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations.

Episode 10: New tech & AI Innovations

May 29th, 2023  |  46 mins 17 secs

ai, artificial intelligence, innovation, media analytics, media measurement, media monitoring, technology

Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required!

In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.

The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics.
New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com

Episode 9: ChatGPT: applications in the media intelligence industry

March 12th, 2023  |  55 mins 53 secs

ai, artificial intelligence, chatgpt, media intelligence, media monitoring

This episode features a conversation with Maya Koleva, Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry.

Episode 8: How to deal with copyrights

December 21st, 2022  |  1 hr 1 min

Christophe Dickès - Global Media & Copyright Director at Onclusive talks about copyright in the media intelligence industry.

Episode 7: AI and Regulation

November 28th, 2022  |  47 mins 16 secs

The second part of our discussion with Rania Wazir about Ethical AI focusing on AI and regulation.

Episode 6: Ethical AI

October 21st, 2022  |  1 hr 6 mins

Alicja Bors and Vlado Petkov discuss with Rania Wazir about Ethical AI. And they had a lot to talk about. That is why we had to split the interview into two parts. The first part has to do with the ethical aspect of AI, while the second part will be about AI and regulation.

Episode 5: What to expect at the 2022 WMIC in Dublin

September 12th, 2022  |  28 mins 44 secs

business intelligence, fibep, media, media intelligence, media intelligence business ecosystem, media intelligence explained, mibe

The FIBEP World Media Intelligence Congress has become one of the largest events for communications, public relations, technology, social media monitoring and marketing professionals alike. What to expect in this year's edition?

Episode 4: Media Analysis: How to do it right.

July 27th, 2022  |  1 hr 4 mins

The discussion with Mazen Nahawi about the value of media intelligence and media analysis.

Episode 3: Media Intelligence Business Ecosystem

June 17th, 2022  |  42 mins 45 secs

business intelligence, fibep, media, media intelligence, media intelligence business ecosystem, media intelligence explained, mibe

In the 3rd FIBEP Media Intelligence Explained episode hosts Vladimir Petkov (identrics) and Alicja Bors (Softlytic) are talking with Romina Gersuni (pressrelations and FIBEP VP) about the Media Intelligence Business Ecosystem. Romina guides us through the idea behind MIBE and explains that it is a map tool helping the different actors of the Media Ecosystem find their place, be able to identify key players, and prepare for strategic partnerships.

Episode 2: What is media intelligence? And why does it matter?

May 5th, 2022  |  1 hr 23 mins

digital services act, media intelligence, media monitoring, twitter

In our first episode, we talk about, among others, Elon Musk buying Twitter and the Digital Services Act. Our guest is Florian Laszlo the CEO of Observer with whom we talk about what media monitoring is and how to run a Media Monitoring Organisation.

Episode 1: Pilot Episode with Magdalena Horánska and Sophia Karakeva

March 23rd, 2022  |  45 mins

Your hosts Alicja Bors and Vladimir Petkov will introduce you to the podcast topics.