Media Intelligence Explained

Episode 11: Value over vanity

July 5th, 2023  |  57 mins 17 secs

ai, artificial intelligence, innovation, media analytics, media measurement, media monitoring, technology

In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations.

Episode 10: New tech & AI Innovations

May 29th, 2023  |  46 mins 17 secs

ai, artificial intelligence, innovation, media analytics, media measurement, media monitoring, technology

Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required!

In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.

The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics.
New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com

Episode 9: ChatGPT: applications in the media intelligence industry

March 13th, 2023  |  55 mins 53 secs

ai, artificial intelligence, chatgpt, media intelligence, media monitoring

This episode features a conversation with Maya Koleva, Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry.

Episode 2: What is media intelligence? And why does it matter?

May 5th, 2022  |  1 hr 23 mins

digital services act, media intelligence, media monitoring, twitter

In our first episode, we talk about, among others, Elon Musk buying Twitter and the Digital Services Act. Our guest is Florian Laszlo the CEO of Observer with whom we talk about what media monitoring is and how to run a Media Monitoring Organisation.