Media Intelligence Explained

Episode 19: Beyond Fake News Strategies for Reliable Media Monitoring

March 24th, 2025  |  39 mins 52 secs

fact checking, fake news, media analytics, media intelligence, media monitoring

In this episode of the FIBEP Podcast, hosts Omar Signori (InfoJuice) and Anna O’Connor (Newton Media) sit down with Ran Geva, co-founder and CEO of Webz.io, to discuss the growing challenge of trust in media monitoring. The conversation delves into how organizations can navigate misinformation, fake news, and AI-generated propaganda, while ensuring data accuracy and reliability. Ran shares key insights on how AI and automation are shaping media intelligence, the role of deep web monitoring, and the impact of regulatory changes. He also offers a glimpse into the future of AI-driven decision-making and how businesses can stay ahead of disinformation threats. As media intelligence evolves, staying informed is the key to staying relevant—don’t miss this insightful discussion!

Episode 18: If You Are Not Using AI, Are You Even in the Game?

February 17th, 2025  |  44 mins 59 secs

ai, media intelligence, media monitoring, technology

In this episode of the FIBEP Podcast, special guest Eduardo Ordax, Generative AI Lead at Amazon Web Services, takes a deep dive into the future of Generative and Agentic AI, building on the insights he shared at the FIBEP World Media Intelligence Congress. Hosted by Anna O’Connor and Omar Signori, the discussion explores the rapid evolution of AI, its impact on business automation, job transformations, and the key players shaping the industry. Eduardo shares his perspective on regulatory challenges, the competitive race between the US, Europe, and China, and the growing role of AI in media intelligence. He also offers valuable advice on how media intelligence organizations can strategically adapt to the AI-driven landscape. If you want to stay ahead of the AI revolution and understand how it is reshaping industries, this episode is a must-listen!

Episode 14: From Challenge to Opportunity: Creating value in the digital era

December 11th, 2023  |  23 mins 20 secs

digital era, fibep, information literacy, media measurement, media monitoring, our digital challenge

In this episode of "FIBEP Media Intelligence Explained," hosts Vlado Petkov, CEO at Identrics, and Alicja Bors, Product Tech Lead at Ruepoint, engage in a compelling interview with their guest, María Laura García. García, a prominent figure with a rich background in media and information, shares her inspiring journey, challenges faced, her time as FIBEP president (2018-2021), and insights from her book, OUR DIGITAL CHALLENGE. INFORMING. THINKING. AND FREELY DECIDING IN THE CYBER ERA.

Episode 11: Value over vanity

July 5th, 2023  |  57 mins 17 secs

ai, artificial intelligence, innovation, media analytics, media measurement, media monitoring, technology

In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations.

Episode 10: New tech & AI Innovations

May 29th, 2023  |  46 mins 17 secs

ai, artificial intelligence, innovation, media analytics, media measurement, media monitoring, technology

Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required!

In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.

The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics.
New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com

Episode 9: ChatGPT: applications in the media intelligence industry

March 12th, 2023  |  55 mins 53 secs

ai, artificial intelligence, chatgpt, media intelligence, media monitoring

This episode features a conversation with Maya Koleva, Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry.

Episode 2: What is media intelligence? And why does it matter?

May 5th, 2022  |  1 hr 23 mins

digital services act, media intelligence, media monitoring, twitter

In our first episode, we talk about, among others, Elon Musk buying Twitter and the Digital Services Act. Our guest is Florian Laszlo the CEO of Observer with whom we talk about what media monitoring is and how to run a Media Monitoring Organisation.