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Episode 26

The Evolution of MIBE — Where We Started, Where We’re Going

September 25th, 2026

27 mins 13 secs

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About this Episode

In FIBEP’s Media Intelligence Explained Podcast Episode 26, we take a closer look at the story behind MIBE: where it began, how it has evolved, the role it plays today, and what comes next.

We’ll also share a first look at what’s coming to WMIC26 in Tokyo, where MIBE will take center stage as we showcase a dashboard powered by the MIBE Database, explore its potential, and discuss the next steps toward expanding the ecosystem and bringing even more stakeholders into the conversation.

As our industry continues to change, collaboration and connectivity are becoming increasingly important. MIBE is a step toward a more connected Media Monitoring community—one where organizations can be more visible, build stronger relationships, and create shared opportunities for the future.

Tune in to Episode 26 and discover where MIBE is heading next.