web02.fireside.fm Tue, 14 Apr 2026 23:20:05 -0500 Fireside (https://fireside.fm) Media Intelligence Explained - Episodes Tagged with “Artificial Intelligence” https://fibep.fireside.fm/tags/artificial%20intelligence Wed, 05 Jul 2023 08:30:00 +0200 The FIBEP podcast strives to be the voice of FIBEP and the media intelligence industry by providing regular updates on FIBEP initiatives (events, workshops, etc. ), commentary on the latest new media and digital news, and in-depth interviews and analysis with domain-specific experts. FIBEP is "Federation Internationale des Bureaux d'Extraits de Presse" or the International Federation of the Press Clipping Services and is a professional media monitoring organization. en-us episodic The voice of the media intelligence, done by industry professionals. FIBEP The FIBEP podcast strives to be the voice of FIBEP and the media intelligence industry by providing regular updates on FIBEP initiatives (events, workshops, etc. ), commentary on the latest new media and digital news, and in-depth interviews and analysis with domain-specific experts. FIBEP is "Federation Internationale des Bureaux d'Extraits de Presse" or the International Federation of the Press Clipping Services and is a professional media monitoring organization. no media intelligence, media, business FIBEP fibep@govori-internet.com Episode 11: Value over vanity https://fibep.fireside.fm/11 aafa28c2-edb1-44eb-889b-04ce394542e9 Wed, 05 Jul 2023 08:30:00 +0200 FIBEP full FIBEP In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations. 57:17 no In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations. Raina shares her insights on the challenges faced by the communications profession, the role of industry bodies like FIBEP and AMEC, and the need for a shift from media-centric to audience-centric communication strategies. The conversation also touches on the importance of reliable data, the increasing significance of earned media, and the ethical implications of generative AI for communication and measurement. Key moments from the episode include: The struggle to prove the value of communications professionals The responsibility of industry partners to bring change The increasing importance of earned media in protecting and growing brands The potential of AI in communication and measurement, and the associated ethical challenges Listen to this insightful conversation to learn more about the future of media intelligence and how communication professionals can adapt to an ever-changing landscape. New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com media intelligence, media analytics, value of communications, communication measurement In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations.

Raina shares her insights on the challenges faced by the communications profession, the role of industry bodies like FIBEP and AMEC, and the need for a shift from media-centric to audience-centric communication strategies. The conversation also touches on the importance of reliable data, the increasing significance of earned media, and the ethical implications of generative AI for communication and measurement.

Key moments from the episode include:

  • The struggle to prove the value of communications professionals
  • The responsibility of industry partners to bring change
  • The increasing importance of earned media in protecting and growing brands
  • The potential of AI in communication and measurement, and the associated ethical challenges

Listen to this insightful conversation to learn more about the future of media intelligence and how communication professionals can adapt to an ever-changing landscape.

New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com

]]> In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations.

Raina shares her insights on the challenges faced by the communications profession, the role of industry bodies like FIBEP and AMEC, and the need for a shift from media-centric to audience-centric communication strategies. The conversation also touches on the importance of reliable data, the increasing significance of earned media, and the ethical implications of generative AI for communication and measurement.

Key moments from the episode include:

  • The struggle to prove the value of communications professionals
  • The responsibility of industry partners to bring change
  • The increasing importance of earned media in protecting and growing brands
  • The potential of AI in communication and measurement, and the associated ethical challenges

Listen to this insightful conversation to learn more about the future of media intelligence and how communication professionals can adapt to an ever-changing landscape.

New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com

]]> Episode 10: New tech & AI Innovations https://fibep.fireside.fm/10 600f96d5-b210-4ef0-90c4-f519524b1783 Mon, 29 May 2023 09:00:00 +0200 FIBEP full FIBEP Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required! In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends. The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics. New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com 46:17 no Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required! In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends. The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics. New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com media monitoring, media analytics, media measurement, technology, AI, artificial intelligence, innovation Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required!

In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.

The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics.
New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com

]]> Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required!

In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.

The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics.
New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com

]]> Episode 9: ChatGPT: applications in the media intelligence industry https://fibep.fireside.fm/9 cab4a50c-27a9-42ee-a9f8-ef798eb7172e Sun, 12 Mar 2023 23:00:00 +0100 FIBEP full FIBEP This episode features a conversation with Maya Koleva, Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry. 55:53 no This episode features a conversation with Maya Koleva, Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry. Maya and the hosts discuss how the media intelligence industry can use AI to monitor media coverage, identify trends, and analyze sentiment. The conversation also touches on the challenges of using AI in media monitoring and analysis, including the potential for bias in AI algorithms and the need for human oversight to ensure accuracy and relevance. media monitoring, chatGPT, media intelligence, ethical ai, Artificial Intelligence, ai, Maya Koleva This episode features a conversation with Maya Koleva, Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry.

Maya and the hosts discuss how the media intelligence industry can use AI to monitor media coverage, identify trends, and analyze sentiment.

The conversation also touches on the challenges of using AI in media monitoring and analysis, including the potential for bias in AI algorithms and the need for human oversight to ensure accuracy and relevance.

]]> This episode features a conversation with Maya Koleva, Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry.

Maya and the hosts discuss how the media intelligence industry can use AI to monitor media coverage, identify trends, and analyze sentiment.

The conversation also touches on the challenges of using AI in media monitoring and analysis, including the potential for bias in AI algorithms and the need for human oversight to ensure accuracy and relevance.

]]>