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    <fireside:genDate>Tue, 14 Apr 2026 19:11:43 -0500</fireside:genDate>
    <generator>Fireside (https://fireside.fm)</generator>
    <title>Media Intelligence Explained - Episodes Tagged with “Ai”</title>
    <link>https://fibep.fireside.fm/tags/ai</link>
    <pubDate>Wed, 11 Feb 2026 22:00:00 +0100</pubDate>
    <description>The FIBEP podcast strives to be the voice of FIBEP and the media intelligence industry by providing regular updates on FIBEP initiatives (events, workshops, etc. ), commentary on the latest new media and digital news, and in-depth interviews and analysis with domain-specific experts.
FIBEP is "Federation Internationale des Bureaux d'Extraits de Presse" or the International Federation of the Press Clipping Services and is a professional media monitoring organization.
</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>The voice of the media intelligence, done by industry professionals.</itunes:subtitle>
    <itunes:author>FIBEP</itunes:author>
    <itunes:summary>The FIBEP podcast strives to be the voice of FIBEP and the media intelligence industry by providing regular updates on FIBEP initiatives (events, workshops, etc. ), commentary on the latest new media and digital news, and in-depth interviews and analysis with domain-specific experts.
FIBEP is "Federation Internationale des Bureaux d'Extraits de Presse" or the International Federation of the Press Clipping Services and is a professional media monitoring organization.
</itunes:summary>
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    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>media intelligence, media, business</itunes:keywords>
    <itunes:owner>
      <itunes:name>FIBEP</itunes:name>
      <itunes:email>fibep@govori-internet.com</itunes:email>
    </itunes:owner>
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<item>
  <title>Episode 23: Navigating AI, Copyright, and Collaboration in Media Intelligence</title>
  <link>https://fibep.fireside.fm/23</link>
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  <pubDate>Wed, 11 Feb 2026 22:00:00 +0100</pubDate>
  <author>FIBEP</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/456394d1-de8d-4326-a6c2-ed7153941029/d8709887-d802-42d9-8ba7-912ea664a33a.mp3" length="22048128" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>FIBEP</itunes:author>
  <itunes:subtitle>In Episode 23 of Media Intelligence Explained, Anna O’Connor and Omar Signori discuss how copyright rules differ across markets and why media intelligence companies need to be proactive, not reactive, in an AI-driven landscape. Together with Todd Murphy (FIBEP President, Infoesearch), Jon Anders Tangnes (FIBEP, VP MIBE, Opoint), and Hector Linares (Acceso), the conversation explores the Media Rights Trust Initiative, the role of healthy industry dialogue, and the practical boundaries of what we can and can’t do with AI under evolving copyright regulations. The episode also previews the upcoming FIBEP Copyright Talks and ends with a reflective question: What clarity do you need to take away from the upcoming Copyright Talks?</itunes:subtitle>
  <itunes:duration>30:37</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/4/456394d1-de8d-4326-a6c2-ed7153941029/episodes/d/d8709887-d802-42d9-8ba7-912ea664a33a/cover.jpg?v=1"/>
  <description>In Episode 23 of Media Intelligence Explained, Anna O’Connor and Omar Signori discuss how copyright rules differ across markets and why media intelligence companies need to be proactive, not reactive, in an AI-driven landscape. Together with Todd Murphy (FIBEP President, Infoesearch), Jon Anders Tangnes (FIBEP, VP MIBE, Opoint), and Hector Linares (Acceso), the conversation explores the Media Rights Trust Initiative, the role of healthy industry dialogue, and the practical boundaries of what we can and can’t do with AI under evolving copyright regulations. The episode also previews the upcoming FIBEP Copyright Talks and ends with a reflective question: What clarity do you need to take away from the upcoming Copyright Talks? 
</description>
  <itunes:keywords>copyright, media intelligence, AI, MRTI</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In Episode 23 of Media Intelligence Explained, Anna O’Connor and Omar Signori discuss how copyright rules differ across markets and why media intelligence companies need to be proactive, not reactive, in an AI-driven landscape. Together with Todd Murphy (FIBEP President, Infoesearch), Jon Anders Tangnes (FIBEP, VP MIBE, Opoint), and Hector Linares (Acceso), the conversation explores the Media Rights Trust Initiative, the role of healthy industry dialogue, and the practical boundaries of what we can and can’t do with AI under evolving copyright regulations. The episode also previews the upcoming FIBEP Copyright Talks and ends with a reflective question: What clarity do you need to take away from the upcoming Copyright Talks?</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In Episode 23 of Media Intelligence Explained, Anna O’Connor and Omar Signori discuss how copyright rules differ across markets and why media intelligence companies need to be proactive, not reactive, in an AI-driven landscape. Together with Todd Murphy (FIBEP President, Infoesearch), Jon Anders Tangnes (FIBEP, VP MIBE, Opoint), and Hector Linares (Acceso), the conversation explores the Media Rights Trust Initiative, the role of healthy industry dialogue, and the practical boundaries of what we can and can’t do with AI under evolving copyright regulations. The episode also previews the upcoming FIBEP Copyright Talks and ends with a reflective question: What clarity do you need to take away from the upcoming Copyright Talks?</p>]]>
  </itunes:summary>
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<item>
  <title>Episode 18: If You Are Not Using AI, Are You Even in the Game?</title>
  <link>https://fibep.fireside.fm/18</link>
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  <pubDate>Mon, 17 Feb 2025 10:00:00 +0100</pubDate>
  <author>FIBEP</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/456394d1-de8d-4326-a6c2-ed7153941029/e61c359b-de03-4c07-bae1-b59c718ea792.mp3" length="32395104" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>FIBEP</itunes:author>
  <itunes:subtitle>In this episode of the FIBEP Podcast, special guest Eduardo Ordax, Generative AI Lead at Amazon Web Services, takes a deep dive into the future of Generative and Agentic AI, building on the insights he shared at the FIBEP World Media Intelligence Congress. Hosted by Anna O’Connor and Omar Signori, the discussion explores the rapid evolution of AI, its impact on business automation, job transformations, and the key players shaping the industry. Eduardo shares his perspective on regulatory challenges, the competitive race between the US, Europe, and China, and the growing role of AI in media intelligence. He also offers valuable advice on how media intelligence organizations can strategically adapt to the AI-driven landscape. If you want to stay ahead of the AI revolution and understand how it is reshaping industries, this episode is a must-listen!</itunes:subtitle>
  <itunes:duration>44:59</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/4/456394d1-de8d-4326-a6c2-ed7153941029/episodes/e/e61c359b-de03-4c07-bae1-b59c718ea792/cover.jpg?v=1"/>
  <description>In this episode of the FIBEP Podcast, special guest Eduardo Ordax, Generative AI Lead at Amazon Web Services, takes a deep dive into the future of Generative and Agentic AI, building on the insights he shared at the FIBEP World Media Intelligence Congress. Hosted by Anna O’Connor from NEWTON Media and Omar Signori from Infojuice, the discussion explores the rapid evolution of AI, its impact on business automation, job transformations, and the key players shaping the industry. Eduardo shares his perspective on regulatory challenges, the competitive race between the US, Europe, and China, and the growing role of AI in media intelligence. He also offers valuable advice on how media intelligence organizations can strategically adapt to the AI-driven landscape. If you want to stay ahead of the AI revolution and understand how it is reshaping industries, this episode is a must-listen! 
</description>
  <itunes:keywords>AI, technology, media monitoring, media intelligence</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of the FIBEP Podcast, special guest Eduardo Ordax, Generative AI Lead at Amazon Web Services, takes a deep dive into the future of Generative and Agentic AI, building on the insights he shared at the FIBEP World Media Intelligence Congress. Hosted by Anna O’Connor from NEWTON Media and Omar Signori from Infojuice, the discussion explores the rapid evolution of AI, its impact on business automation, job transformations, and the key players shaping the industry. Eduardo shares his perspective on regulatory challenges, the competitive race between the US, Europe, and China, and the growing role of AI in media intelligence. He also offers valuable advice on how media intelligence organizations can strategically adapt to the AI-driven landscape. If you want to stay ahead of the AI revolution and understand how it is reshaping industries, this episode is a must-listen!</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of the FIBEP Podcast, special guest Eduardo Ordax, Generative AI Lead at Amazon Web Services, takes a deep dive into the future of Generative and Agentic AI, building on the insights he shared at the FIBEP World Media Intelligence Congress. Hosted by Anna O’Connor from NEWTON Media and Omar Signori from Infojuice, the discussion explores the rapid evolution of AI, its impact on business automation, job transformations, and the key players shaping the industry. Eduardo shares his perspective on regulatory challenges, the competitive race between the US, Europe, and China, and the growing role of AI in media intelligence. He also offers valuable advice on how media intelligence organizations can strategically adapt to the AI-driven landscape. If you want to stay ahead of the AI revolution and understand how it is reshaping industries, this episode is a must-listen!</p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 11: Value over vanity</title>
  <link>https://fibep.fireside.fm/11</link>
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  <pubDate>Wed, 05 Jul 2023 08:30:00 +0200</pubDate>
  <author>FIBEP</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/456394d1-de8d-4326-a6c2-ed7153941029/aafa28c2-edb1-44eb-889b-04ce394542e9.mp3" length="48129097" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>FIBEP</itunes:author>
  <itunes:subtitle>In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations.</itunes:subtitle>
  <itunes:duration>57:17</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/4/456394d1-de8d-4326-a6c2-ed7153941029/episodes/a/aafa28c2-edb1-44eb-889b-04ce394542e9/cover.jpg?v=1"/>
  <description>In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations.
Raina shares her insights on the challenges faced by the communications profession, the role of industry bodies like FIBEP and AMEC, and the need for a shift from media-centric to audience-centric communication strategies. The conversation also touches on the importance of reliable data, the increasing significance of earned media, and the ethical implications of generative AI for communication and measurement.
Key moments from the episode include:
The struggle to prove the value of communications professionals
The responsibility of industry partners to bring change
The increasing importance of earned media in protecting and growing brands
The potential of AI in communication and measurement, and the associated ethical challenges
Listen to this insightful conversation to learn more about the future of media intelligence and how communication professionals can adapt to an ever-changing landscape.
New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com 
</description>
  <itunes:keywords>media intelligence, media analytics, value of communications, communication measurement</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations.</p>

<p>Raina shares her insights on the challenges faced by the communications profession, the role of industry bodies like FIBEP and AMEC, and the need for a shift from media-centric to audience-centric communication strategies. The conversation also touches on the importance of reliable data, the increasing significance of earned media, and the ethical implications of generative AI for communication and measurement.</p>

<p>Key moments from the episode include:</p>

<ul>
<li>The struggle to prove the value of communications professionals</li>
<li>The responsibility of industry partners to bring change</li>
<li>The increasing importance of earned media in protecting and growing brands</li>
<li>The potential of AI in communication and measurement, and the associated ethical challenges</li>
</ul>

<p>Listen to this insightful conversation to learn more about the future of media intelligence and how communication professionals can adapt to an ever-changing landscape.</p>

<p>New season of FIBEP podcast is transcribed by Speechmatics | <a href="http://www.speechmatics.com" rel="nofollow">www.speechmatics.com</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations.</p>

<p>Raina shares her insights on the challenges faced by the communications profession, the role of industry bodies like FIBEP and AMEC, and the need for a shift from media-centric to audience-centric communication strategies. The conversation also touches on the importance of reliable data, the increasing significance of earned media, and the ethical implications of generative AI for communication and measurement.</p>

<p>Key moments from the episode include:</p>

<ul>
<li>The struggle to prove the value of communications professionals</li>
<li>The responsibility of industry partners to bring change</li>
<li>The increasing importance of earned media in protecting and growing brands</li>
<li>The potential of AI in communication and measurement, and the associated ethical challenges</li>
</ul>

<p>Listen to this insightful conversation to learn more about the future of media intelligence and how communication professionals can adapt to an ever-changing landscape.</p>

<p>New season of FIBEP podcast is transcribed by Speechmatics | <a href="http://www.speechmatics.com" rel="nofollow">www.speechmatics.com</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 10: New tech &amp; AI Innovations</title>
  <link>https://fibep.fireside.fm/10</link>
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  <pubDate>Mon, 29 May 2023 09:00:00 +0200</pubDate>
  <author>FIBEP</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/456394d1-de8d-4326-a6c2-ed7153941029/600f96d5-b210-4ef0-90c4-f519524b1783.mp3" length="66651115" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>FIBEP</itunes:author>
  <itunes:subtitle>Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required!

In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.


The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics.
New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com</itunes:subtitle>
  <itunes:duration>46:17</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/4/456394d1-de8d-4326-a6c2-ed7153941029/episodes/6/600f96d5-b210-4ef0-90c4-f519524b1783/cover.jpg?v=1"/>
  <description>Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required!
In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends.
The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics.
New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com 
</description>
  <itunes:keywords>media monitoring, media analytics, media measurement, technology, AI, artificial intelligence, innovation</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>Welcome to the first episode of our new podcast series, where we&#39;re dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it&#39;s easy to feel overwhelmed by all the buzzwords, hype, and jargon. That&#39;s why we&#39;re here to break it all down for you – no data science degree required!</p>

<p>In this episode, we&#39;ll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you&#39;re a tech enthusiast or just curious about the latest trends.</p>

<p>The episode&#39;s hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics.<br>
New season of FIBEP podcast is transcribed by Speechmatics | <a href="http://www.speechmatics.com" rel="nofollow">www.speechmatics.com</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>Welcome to the first episode of our new podcast series, where we&#39;re dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it&#39;s easy to feel overwhelmed by all the buzzwords, hype, and jargon. That&#39;s why we&#39;re here to break it all down for you – no data science degree required!</p>

<p>In this episode, we&#39;ll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you&#39;re a tech enthusiast or just curious about the latest trends.</p>

<p>The episode&#39;s hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics.<br>
New season of FIBEP podcast is transcribed by Speechmatics | <a href="http://www.speechmatics.com" rel="nofollow">www.speechmatics.com</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 9: ChatGPT: applications in the media intelligence industry</title>
  <link>https://fibep.fireside.fm/9</link>
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  <pubDate>Sun, 12 Mar 2023 23:00:00 +0100</pubDate>
  <author>FIBEP</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/456394d1-de8d-4326-a6c2-ed7153941029/cab4a50c-27a9-42ee-a9f8-ef798eb7172e.mp3" length="81326813" type="audio/mpeg"/>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:author>FIBEP</itunes:author>
  <itunes:subtitle>This episode features a conversation with Maya Koleva,  Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry.</itunes:subtitle>
  <itunes:duration>55:53</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/4/456394d1-de8d-4326-a6c2-ed7153941029/episodes/c/cab4a50c-27a9-42ee-a9f8-ef798eb7172e/cover.jpg?v=2"/>
  <description>This episode features a conversation with Maya Koleva,  Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry.
Maya and the hosts discuss how the media intelligence industry can use AI to monitor media coverage, identify trends, and analyze sentiment.
The conversation also touches on the challenges of using AI in media monitoring and analysis, including the potential for bias in AI algorithms and the need for human oversight to ensure accuracy and relevance. 
</description>
  <itunes:keywords>media monitoring, chatGPT, media intelligence, ethical ai, Artificial Intelligence, ai, Maya Koleva</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>This episode features a conversation with Maya Koleva,  Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry.</p>

<p>Maya and the hosts discuss how the media intelligence industry can use AI to monitor media coverage, identify trends, and analyze sentiment.</p>

<p>The conversation also touches on the challenges of using AI in media monitoring and analysis, including the potential for bias in AI algorithms and the need for human oversight to ensure accuracy and relevance.</p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>This episode features a conversation with Maya Koleva,  Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry.</p>

<p>Maya and the hosts discuss how the media intelligence industry can use AI to monitor media coverage, identify trends, and analyze sentiment.</p>

<p>The conversation also touches on the challenges of using AI in media monitoring and analysis, including the potential for bias in AI algorithms and the need for human oversight to ensure accuracy and relevance.</p>]]>
  </itunes:summary>
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